Analysis of Factor Impact for Consumer Satisfaction Online Shopping on E-Commerce during the Covid-19 Pandemic

Since the existence of social distancing due to Covid-19 pandemic, consumers tend change their behavior, which initially transacted directly by visiting place, but now prefers carry out buying and selling transactions online technological sophistication it is hoped that community will be able adapt modernization process in transactions. do business. The number services provided e-commerce very important for consumer needs purchasing a product/service. There are several factors determine satisfaction shopping on platforms including advertising, word mouth, service quality. sample this study who have shopped at e-commerce, totaling 100 people. results data collection with questionnaires processed using multiple regression analysis techniques SPSS 22 software. Keywords: Advertising, quality, customer satisfaction, covid-19 DOI: 10.7176/EJBM/14-14-02 Publication date: July 31 st 2022